Social media platform Facebook has disclosed that it
will now send an alert any time a photo of you is uploaded to the social
network -- even if you aren't tagged in it.
The company has used facial
recognition since 2010 to suggest who should be tagged in a photo. But now, it
feels so confident it can identify your face, it'll send you a notification
when it spots you in any shot.
You'll only be alerted to photos
that allow this feature in its privacy settings.
The move is intended to prevent
impersonation, a widespread issue on social media sites. In India, the
company has tested a feature to fight the issue by blocking users from
downloading profile pictures to pretend they are someone else.
"Our goal in building these
features is really to empower people and help them manage their identity on
Facebook," Rob Sherman, Facebook's deputy chief privacy officer, told CNN
Tech.
But the latest tool raises privacy
concerns.
Cnn.com
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